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The logo of RSPRIME features the company name in a bold, sans-serif typeface. The 'RS' is in a larger font, creating a clear distinction from the 'PRIME' which is of a uniform size. A distinctive design element is a bright lime green leaf-like accent on the upper part of the 'R' that adds a touch of color to the otherwise black text. Below the company name is a green horizontal bar that spans the width of the text, providing a balanced and modern look.

About Us

Shaping the
future of finance

Ever Financial AD (former Financial House Ever AD) is a company with a 30-year history in the financial markets. We are licensed to offer services within the EU/EEA, as well as in third party countries. In 2009, our company launched the trading212.com trading platform on the financial markets, which over the years has become one of the most recognizable and largest platforms in the EU and UK. In 2011, we spun off trading212.com into an independent company. Until the end of 2014, Ever Financial AD (former Financial House Ever AD) continued to be the sole provider of liquidity for trading212.com.

Nowadays, Ever Financial AD offers a new trading platform which is provided on the website rs-prime.com and aims to repeat once again the success of trading212.com.
Our approach

Transparent Operations

Keeping clients informed about platform operations, fee structures, and any changes in policies.
Illustration of a semi-transparent cube with the letters 'rs' in a bold, green font visible through the cube's surfaces, representing the concept of transparency in operations. The cube rests on a light shadow, symbolizing a clear and open approach to client information regarding platform operations, fee structures, and policy changes in the about us page of RS Prime.
A semi-transparent cube with various colored layers containing icons of well-known tech companies, such as Apple, Amazon, NVIDIA, and Netflix, representing the integration of multiple technological services. The cube also features the 'rs' logo, indicating the company's involvement with these tech entities. This visual metaphor emphasizes the diverse aspects of technology and security overseen by the company. Showcased in the about us page.
Our approach

Security & Compliance

Ensuring robust security measures and adherence to regulatory standards.

Our values

Icon of a magnifying glass over a person, relating to 'about us' market expertise and team focus.

User-focused

Clients are our heart; we prioritize their needs and expectations in all decisions.
Innovative market solutions lightbulb icon, reflecting the 'about us' page's emphasis on creative strategy.

Innovation

We harness innovation to drive growth and success, staying ahead with forward-thinking solutions.
Market audience analysis icon, relevant to the 'about us' narrative on customer-centric research.

Top talent

Our strength lies in our people; we attract, retain, and nurture the industry’s best. It’s never about us, it’s about our team.

Icon of a headset, illustrating customer support and market communication services.

Service

We commit to exceptional service, marked by professionalism, responsiveness, and customer satisfaction.
Icon showing a magnified document, denoting detailed market reports and financial analysis.

Transparency

At the heart of our client relationships is transparency, which fosters trust and facilitates productive partnerships.
Icon of a handshake, representing market partnerships and business agreements.

Diversity

We value diversity, as varied perspectives enrich our workplace and fuel creativity.

Join us and start trading

Open your RS Prime account now. Explore diverse assets and invest with zero fees. Your journey starts here.
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